YAANAM

A social-impact ecosystem that ends the exploitation of commercial drivers and improves their lives while tapping into a disorganised market opportunity worth ₹3,60,000 crore.

Engage

A social network of drivers and their unions for sharing news, knowledge, events, revenue opportunities and entertainment.

Shop

Fulfilling the entire professional and home shopping needs at lower cost, better quality, genuine products and more convenience.

Unite

Make informed selection of union, enrol and renew membership, participate fully in union’s activities and access their support and services.

Voice

Discuss and decide on any issue of common interest in a transparent, consultative, democratic and collaborative manner.

Prosperity

Discover new revenue streams, group-negotiate better deals, solve regulatory issues and be trained and future-ready.

Happiness

Social life opportunities for families which are otherwise non-existent for BoP communities including commercial drivers.

APP

ABOUT

Great financial rewards lie at the Bottom of Pyramid, said Prof. C.K. Prahalad who gifted us the acronym BoP.

Could this also be an opportunity to turn the fortunes of 20 million families, we wondered! With this thought was born Yaanam.

Yaan means Vehicle but we gave it a spin and coined a new word Yaanam which means Vehicle for Social Change.

IMPACTING 20 MILLION FAMILIES: Yaanam is a vehicle that will change the fortunes of drivers of autos, taxis, e-rickshaws, vans, buses, trucks, etc. and of e-commerce delivery executives. Together, they number 20 million (families) who are victims of corruption at every step, who face public and government apathy, fall prey to exploitation by the markets and stare at a dead end career with nothing to look forward to in life.

PLATFORM FOR TRADE UNIONS

To give them hope and a life worth living, we have built for them an App-based social media platform that also comprises a suite of tools for their trade unions. This makes unions numerically strong, financially sound, transparent in functioning, pro work and member-focussed. Such unity through unions, with handholding from Yaanam, will help end drivers’ exploitation, resolve their regulatory issues and improve lives.

TAPPING COMMERCIAL POTENTIAL

On the commercial side, the ecosystem of commercial vehicles together with monetisable home shopping by drivers is a disorganised market worth ₹3,60,000 crore p.a. It remains untapped by the startups due to complex regulatory regime, a difficult target group and politicisation. In addressing this market, while saving rupees for the drivers, Yaanam protects them against fraudulent deals, counterfeit products and shady middlemen.

BEEMA KISHTON PAR

Beema Kishton Par is the first commercially launched product. Interest on the loan taken by the driver and margin for Yaanam are more than made up by negotiating group deals with the insurers. (WiP as on 15.10.2020)

THE BEGINNING

A yearlong period in 2016-17 was a period of much upheaval in India’s paratransit industry. Millions of anguished cab drivers raised a lot of noise but there was no cohesion, no unified direction and, alas, no clear objective. Thus, a new idea was born as a pilot project – which later became Yaanam – to test the depth of the drivers’ desire to get together for a common cause. Pleasantly, it received great reception.

FIRST PIVOT

Using the learning from the 2017 experience, development work on the app started in early 2019 as a not-for-profit venture. But owing to certain reasons, in mid-2019, we decided to make it a social-impact, for-profit company. Thus, Yaanam Infotech Pvt. Ltd. was incorporated on 20 June 2019.

INVESTMENT

The company is bootstrapped and we are now preparing to raise ₹8-10 crore. Interest from investors is welcome.

MEET OUR TEAM

team member

RAKESH AGARWAL

CO-FOUNDER

Vast entrepreneurial, social work and political experience. Founded Nyayabhoomi (NGO) in 2002 which is focussed on Transport, RTI and judicial reforms. Pioneered auto-ads. A man possessed about life goals.

team member

MANISHA PANDEY

CO-FOUNDER

Joined Nyayabhoomi in 2012 while studying applied psychology. Person behind the idea and the name of Yaanam. Has deep insights into the psyche of drivers. She is the sounding board in the matters of strategy.

team member

AMAN GUPTA

CO-FOUNDER

Aman has strong experience of application development, network infrastructure and team leadership. A graduate of the University of Hong Kong with majors in Computer Science & Finance.

team member

PALLAB BANNERJEE

SOFTWARE ENGINEER

Android application developer with a B-Tech degree in Electronics and Communication Engineering, has 3.5 year experience in Android application development, worked with TCS and Xperto before joining Yaanam.

team member

ANKUR BHADOURIA

SOFTWARE ENGINEER

Developer with a B.E. in Computer Science. Has 3 year experience working on the backend independently as well as part of teams.

team member

YOU COULD BE HERE

If your heart beats for humanity and you possess the passion and the talent that can move mountains, we need you. Send us your CV at hr@yaanam.in.

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